What’s The Difference

Content writing and copywriting may seem very similar but actually, there is a big distinction between the two. And that distinction lies in the purpose behind your writing.

Content writing

Content writing is meant for engagement. It’s purposefully crafted to entice and entertain your online audiences so that they engage with your brand and stay on your website longer.

Copy Writing

Copywriting is writing for marketing purposes. It’s purposely crafted for the sake of promotion or promotional advertising. Great copywriting can drive your website visitors to take the actions you want them to take.

Contact us today to find out more about how we can help you tell your brand’s story, engage with your audience and help your visitors take more action on your site.

 

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